4. THE RESULT
As a result, this project for Piriton was a fantastic achievement for those at GSK and Mediacom and for Nucco Brain.
The animation infographic is set to having a pre-roll on video sharing platforms, such as You Tube. This means the potential reach is huge for GSK. With the recent release being this week, the animation falls in line perfectly with the seasonality in demand for allergy relief tablets, making it more relevant than ever.
What makes this project so unique to Nucco Brain is the originality and twist on pharmaceutical advertising.
Its take on a visually affective tone of voice to depict medical data for Piriton in a infographic explanimation style of storytelling, breaking down the misconceptions to the boundaries of data driven industries and brands in advertising.